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Our First Award: Best Online Baby Shop 2021 - UAE
We are thrilled to have received our first such recognition from LUXLife Magazine Parent and Baby Awards 2021 as the winner of the "Best Online Baby Shop 2021 - UAE"
How to Swaddle a Newborn Baby
Swaddling your baby is not as complicated as people make it out to be. But let's first start with what swaddling is. Swaddling is an ancient way of wrapping a newborn to stay calm and sleep soundly. Well, if that isn't reason enough, I don't know what is! Read on for a step-by-step guide on how to swaddle your baby.
Top Parenting Myths Debunked
We get it, parenting is not easy, but what makes it harder is all the misinformation you hear. There are so many myths about parenting that you may have heard from family and friends. You’ll be surprised you believed them after reading this; I know I'm guilty of this! So here are my favorite misconceptions.
Do Good: Chapter 1
We believe in giving back to the community and 5% of our profits are donated to various initiatives. Our first initiative was a donation of 100 toys for orphans to Emirates Red Crescent for Eid-ul-Fitr. Check out the blog for more details.
The Ultimate Eid Gift Guide
Can you believe there’s only a week left until Eid? Well, if you’re like me and have left all your Eid shopping to the last week, then we have got you covered with the ultimate Eid gift guide in Dubai, UAE.
Fun Kids Activities For Ramadan
Ramadan is hands down our favorite time of the year. From decorating our house to creating different meals for iftar to getting ready for Eid, it's a month of fun-filled activities. It's also a great time to teach the kids about self-reflection, acts of kindness, and the value of giving back to the community.
A Simple List of Pregnancy Essentials
There are so many pregnancy products out there, but you don't need them all. When I was launching the mommy section on our website, I decided to limit the selection to what women need during pregnancy. So here are my must-have pregnancy essentials based on my own experience that got me through all three of my pregnancies with ease.
Simple Hacks for Better Time Management
Finding an effective work-life balance is a challenge every woman faces. From managing her personal life, home, business or work, and children, it can be overwhelming. In this article, I will share my favorite time-saving hacks that make me more productive and manage my time most effectively.
Women's Day Feature: The Power of Balance
Can women have it all? It's a question that has been asked so many times and a question I have come to resent. For me, the question is not whether she can have it all because obviously, she can. For me, the question is, can she have it all and still balance her life for her own sanity. The power of balancing your life to make it work for you is what I want to share with you.
Understanding Labels and Ingredients in Natural Brands

Shopping for a baby can be overwhelming on its own, add navigating through the products to find the truly natural and safe brands, and you are officially in a minefield. Luckily, I’ve been through this with my children over the past decade and am here to guide you on the labels to look for and the chemicals to avoid when buying products for your baby.

Baby Pacifiers - All You Need To Know
We can all agree (babies too) that sucking is something babies love as it’s their primary form of finding comfort. But should you give your baby a pacifier to comfort them? This is a question many moms ask and while there are pros and cons to pacifier use (as with most newborn related things), I am here to help you make a more informed decision.
Fun Activities for Kids for the Holidays
With the winter holidays in full swing, it is often difficult to keep the kids busy with unplugged play. So, we’ve put together the best kids’ products that are guaranteed to keep your kids busy and at the same time inspire them to bring out their creativity.
The Ultimate Festive Shopping List
Can't decide what gifts to buy for your children, your friend's kids, or to gift a newborn baby's arrival? The festive season has started and there are so many great products to choose from but the task can be overwhelming for a parent. If you're not a parent, then it's an entirely different story but we've got you. Whether you’re shopping for Christmas, winter holiday treats or simply buying gifts for your loved ones to take back home, we have handpicked the best baby products and the best children's toys and put together the ultimate shopping list to make your shopping a little bit easier.
What to Pack in Your Hospital Bag
When I first prepared a checklist of all that I had to do and needed during my pregnancy, I indeed had a 'hospital bag' on the list. I went through countless hospital bag checklists for delivery to ensure I had included everything I needed. After my first delivery, I realized I had missed out on a few things and could have packed lighter on other items. So, I’ve put together the ultimate hospital bag checklist to follow along with my own recommendations.
The Importance of Celebrations in 2020
We can all agree that 2020 has been an exceptional year. With in-person events postponed indefinitely, schools offering blended learning and extra-curricular on pause, you might feel like canceling your social calendar completely. But we need to celebrate the special occasions now more than ever to keep the spirit alive not just for ourselves but for our children and for them to believe in a brighter future ahead. 
Benefits of Toys Made of Natural Materials
Natural toys are distinctively comforting and captivating, they have a vintage charm to them. Due to their open-ended nature, children can play with them for hours on end. Natural toys are more simple with their basic shapes but at the same time, their versatility and endearing nature make them immensely beneficial for children’s development. So here are some benefits to go natural for your children’s toys.
The Best Newborn Baby Gifts
Whether you are welcoming a new baby to the family or celebrating the birth of a friend’s child, the birth of a baby is a momentous occasion. Showing up with a gift that brings a smile and will be appreciated for a long time is so important. Here’s our guide for top tips to help you find the perfect gift along with our pick of the top newborn baby gift ideas.
The Best Toys for Children by Age
Give a child a toy, any toy, and you have a happy child. There is no doubt that children of all ages love toys. But as a parent, you should be part...
Back to School in 2020
This year has been exceptional in every way and going back to school has brought a lot of excitement and anxiety among children and parents. Whether you’ve opted for distance learning, in-person, or a blended model for your child, we want to share the back to school must-haves and must-dos that are on our list as the school season starts to get through the year. 
Newborn Baby Essentials – What You Need and Don’t Need
Having a baby is so exciting and shopping for baby stuff is so much fun! But it can also be overwhelming, and you can get carried away with all the adorable options out there. So what do you really need and what isn't necessary? 

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