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Our First Award: Best Online Baby Shop 2021 - UAE
We are thrilled to have received our first such recognition from LUXLife Magazine Parent and Baby Awards 2021 as the winner of the "Best Online Baby Shop 2021 - UAE"
How to Swaddle a Newborn Baby
Swaddling your baby is not as complicated as people make it out to be. But let's first start with what swaddling is. Swaddling is an ancient way of wrapping a newborn to stay calm and sleep soundly. Well, if that isn't reason enough, I don't know what is! Read on for a step-by-step guide on how to swaddle your baby.
Top Parenting Myths Debunked
We get it, parenting is not easy, but what makes it harder is all the misinformation you hear. There are so many myths about parenting that you may have heard from family and friends. You’ll be surprised you believed them after reading this; I know I'm guilty of this! So here are my favorite misconceptions.
Do Good: Chapter 1
We believe in giving back to the community and 5% of our profits are donated to various initiatives. Our first initiative was a donation of 100 toys for orphans to Emirates Red Crescent for Eid-ul-Fitr. Check out the blog for more details.
The Ultimate Eid Gift Guide
Can you believe there’s only a week left until Eid? Well, if you’re like me and have left all your Eid shopping to the last week, then we have got you covered with the ultimate Eid gift guide in Dubai, UAE.
Fun Kids Activities For Ramadan
Ramadan is hands down our favorite time of the year. From decorating our house to creating different meals for iftar to getting ready for Eid, it's a month of fun-filled activities. It's also a great time to teach the kids about self-reflection, acts of kindness, and the value of giving back to the community.
A Simple List of Pregnancy Essentials
There are so many pregnancy products out there, but you don't need them all. When I was launching the mommy section on our website, I decided to limit the selection to what women need during pregnancy. So here are my must-have pregnancy essentials based on my own experience that got me through all three of my pregnancies with ease.
Simple Hacks for Better Time Management
Finding an effective work-life balance is a challenge every woman faces. From managing her personal life, home, business or work, and children, it can be overwhelming. In this article, I will share my favorite time-saving hacks that make me more productive and manage my time most effectively.
Women's Day Feature: The Power of Balance
Can women have it all? It's a question that has been asked so many times and a question I have come to resent. For me, the question is not whether she can have it all because obviously, she can. For me, the question is, can she have it all and still balance her life for her own sanity. The power of balancing your life to make it work for you is what I want to share with you.
Understanding Labels and Ingredients in Natural Brands

Shopping for a baby can be overwhelming on its own, add navigating through the products to find the truly natural and safe brands, and you are officially in a minefield. Luckily, I’ve been through this with my children over the past decade and am here to guide you on the labels to look for and the chemicals to avoid when buying products for your baby.

Baby Pacifiers - All You Need To Know
We can all agree (babies too) that sucking is something babies love as it’s their primary form of finding comfort. But should you give your baby a pacifier to comfort them? This is a question many moms ask and while there are pros and cons to pacifier use (as with most newborn related things), I am here to help you make a more informed decision.
Fun Activities for Kids for the Holidays
With the winter holidays in full swing, it is often difficult to keep the kids busy with unplugged play. So, we’ve put together the best kids’ products that are guaranteed to keep your kids busy and at the same time inspire them to bring out their creativity.

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