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Our Story

Our story began when I first found out I was going to be a mother more than a decade ago. As with all new parents, I wanted to get the best for my child, so I naturally spent a lot of time researching. Two more children down the road, I am forever searching for unique items that are made of natural materials, uniquely crafted, and inspire curiosity in young minds. It gets trickier with my children in different age groups and having equally different interests, but I've learned a trick or two along the way.

My journey of what I found that worked with my children over the years, and new products that we just can't live without has been remarkable at every step and one that any mother would relate to. I wanted to share my story with mothers around me and share what I've filled my crib with.

With my innate love for technology, I created The Crib as an online baby shop in Dubai, UAE with a curation of the best baby and children's products that are natural and inspiring.   

We believe in natural and inspiring products.

We believe in giving back to the community.

We believe in environmentally friendly packaging.

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