Lulujo is a Canadian baby brand, headquartered in Fredericton, New Brunswick, with distribution in almost 40 countries throughout Asia, Europe, Central America, and North America. The core product line of everyday essentials is focused on muslin swaddles, blankets, and towels. Specialty items like the Baby’s First Year milestone sets and lovies have been introduced and future products will expand into dolls, books, and apparel accessories. Products are created with the mother in mind and a focus on the gift category. Safety and growing needs of families are at the forefront of all they do.