Bbhugme was created by three chiropractors from Norway, Hilde, Ann Kristin and Elisabeth, who shared a deep interest in chiropractic care of pregnant women, moms and babies. They saw many teary, sleep-deprived women who were suffering from pelvic and back pain before, during and after pregnancy. The three realized that the women needed even more support and care – a long-lasting, take-home solution that could support them beyond the care they get at clinics. This was the origin of the bbhugme pillow.
The three chiropractors got together with designers to make a unique pillow that mothers could count on for support. The pillow comes from focus on the details that matter. The right shape, ﬁlled with a speciﬁc size and type of mircobeads, gives sturdy, but ﬂexible support for every body type. The pillow fabric is elastic, yet strong enough to avoid being ripped when used. Allergy- and eco-friendliness are also important. For nursing the baby, it helps if the pillow can be strapped around the body. Zippers and velcro aren’t soft enough, so we use a tie that allows mothers to remove and wash the outer sleeve.
The hard work that went into the design process was recognized in 2015, when bbhugme won “Best Design Award” from The Norwegian Centre for Design and Architecture.